We have been developing high-precision digital maps and data-driven innovations in an agile tech environment for over 30 years. With us, you will work on a unique product that combines tradition, nature and modern innovation. As an owner-managed tech company in the Allgäu region, we offer you a working environment that emphasises sustainability, value orientation and a clear focus on the future: To become the largest digital travel guide in the world.
Work on a digital platform ecosystem that only exists once in the world. Become part of an international team of developers, cartographers and many other experts who are passionate about driving our product forward and already reach over 60 million people worldwide. In an environment that combines tradition and innovation, you will work with a team that is down-to-earth and forward-thinking at the same time - out of genuine conviction for what we do.
Head of B2C Marketing (f/m/d)
Immenstadt (Deutschland)
Full-time
Permanent employee
What makes Outdooractive unique worldwide
"Only by taking new paths you leave visible marks." Hartmut Wimmer, CEO & Founder Outdooractive
As Head of B2C Marketing (m/f/d), you will lead our B2C marketing team at our HQ in Immenstadt. You will develop the marketing strategy for end customers (in the DACH region and internationally), coordinate the implementation of innovative campaigns, and strengthen our brand through creative and data-driven approaches. Working closely with internal departments and external partners, you will guide the team to measurable success and further grow our outdoor sports community. You stand out through proven leadership skills, strategic thinking, and an inspiring blend of creativity, organizational talent, and digital expertise.For this pivotal role, you bring several years of experience in B2C marketing, leadership experience, and a strong passion for outdoor sports and innovation.
Your new job at Outdooractive
- You lead and develop the B2C marketing team both professionally and disciplinarily.
- You are responsible for developing, planning, and managing the B2C marketing strategy (DACH and internationally).
- You implement cross-channel campaigns focusing on storytelling, community building, and branding.
- You coordinate internal and external interfaces (content, design, performance, CRM, agencies).
- You further expand corporate marketing, develop processes and formats, and ensure their scalability.
- You analyze target groups, manage KPIs, and derive data-driven learnings and optimizations.
- You support the ongoing development of your team, actively guide change processes, and create a motivating work environment.
How you can convince us of your qualities
- Several years of experience in B2C marketing and proven leadership experience
- Talent for strategic thinking and creative execution
- Expertise in cross-channel management—from social media to email
- Excellent communication skills and confident demeanor
- Very good German skills and good English skills
- Proficient with MS Office and web-based tools
- Experience in project management, with a structured and self-reliant work style
- Mentoring and coaching skills for your team
- Passion for outdoor sports and enthusiasm for innovative technologies
What Outdooractive offers you
Pro Plus Version of the Outdooractive App - Free for All Employees
Access the best outdoor content and exclusive maps for all sports to plan your tours optimally – ensuring maximum safety and preparation for your outdoor adventures.
First Aid Courses
Be well-prepared and safe for all your outdoor activities.
Flexible Working Hours
Work in a way that fits best with your life.
Company Pension Scheme
We secure your future – with an attractive company pension plan.
Support in Difficult Times
In challenging times, we stand by you with support and assistance.
Sustainability
We are certified by the Gemeinwohl-Ökonomie (GWÖ) and take responsibility for our planet – for example, through regional suppliers, reducing plastic usage, and an annual donation to 1% for the Planet.
Catering & Energy
Fresh fruit, drinks, healthy snacks, and regular Walk-and-Talks bring energy, movement, and fresh ideas to the workday.
Environmentally Friendly Mobility & Fitness
Whether road bike, mountain bike, gravel bike, or e-bike – with your company bike, you’re environmentally friendly and fit on your way to work and during your free time. Additionally, benefit from our corporate fitness offerings for your health.
Corporate Benefits & DRV Travel Industry Card
Enjoy attractive discounts on products and services, as well as travel benefits for extraordinary experiences and perfectly equipped outdoor adventures.
Team Events & Traditions
Experience memorable moments at our team events and celebrations – from the New Year’s reception to multi-day corporate events and the traditional Christmas tree decorating.
Gifts
We celebrate you and your successes – with special surprises and gifts.
Family, Values & Future
Become part of a family-run company that lives innovation, sustainability, and a clear vision for the future.
Access the best outdoor content and exclusive maps for all sports to plan your tours optimally – ensuring maximum safety and preparation for your outdoor adventures.
First Aid Courses
Be well-prepared and safe for all your outdoor activities.
Flexible Working Hours
Work in a way that fits best with your life.
Company Pension Scheme
We secure your future – with an attractive company pension plan.
Support in Difficult Times
In challenging times, we stand by you with support and assistance.
Sustainability
We are certified by the Gemeinwohl-Ökonomie (GWÖ) and take responsibility for our planet – for example, through regional suppliers, reducing plastic usage, and an annual donation to 1% for the Planet.
Catering & Energy
Fresh fruit, drinks, healthy snacks, and regular Walk-and-Talks bring energy, movement, and fresh ideas to the workday.
Environmentally Friendly Mobility & Fitness
Whether road bike, mountain bike, gravel bike, or e-bike – with your company bike, you’re environmentally friendly and fit on your way to work and during your free time. Additionally, benefit from our corporate fitness offerings for your health.
Corporate Benefits & DRV Travel Industry Card
Enjoy attractive discounts on products and services, as well as travel benefits for extraordinary experiences and perfectly equipped outdoor adventures.
Team Events & Traditions
Experience memorable moments at our team events and celebrations – from the New Year’s reception to multi-day corporate events and the traditional Christmas tree decorating.
Gifts
We celebrate you and your successes – with special surprises and gifts.
Family, Values & Future
Become part of a family-run company that lives innovation, sustainability, and a clear vision for the future.
Application form fields
About us
At Outdooractive, we combine technology, nature, and innovation – with the goal of developing the world’s largest digital travel guide.