We have been developing high-precision digital maps and data-driven innovations in an agile tech environment for over 30 years. With us, you will work on a unique product that combines tradition, nature and modern innovation. As an owner-managed tech company in the Allgäu region, we offer you a working environment that emphasises sustainability, value orientation and a clear focus on the future: To become the largest digital travel guide in the world.
Work on a digital platform ecosystem that only exists once in the world. Become part of an international team of developers, cartographers and many other experts who are passionate about driving our product forward and already reach over 60 million people worldwide. In an environment that combines tradition and innovation, you will work with a team that is down-to-earth and forward-thinking at the same time - out of genuine conviction for what we do.
Head of B2C Marketing & Growth (f/m/d)
Immenstadt (Deutschland)
Full-time
Permanent employee
What makes Outdooractive unique worldwide
"Only by taking new paths you leave visible marks." Hartmut Wimmer, Founder Outdooractive
As Head of B2C Marketing & Growth, you will lead the development and evolution of our B2C marketing activities, with a clear focus on new customer acquisition, subscription growth, and retention.
Working closely with Growth, Product, Tech, Community, and our international markets, you will develop scalable growth strategies to attract new users to Outdooractive, successfully activate them, and convert them into paying Pro and Pro+ subscribers throughout the customer journey.
You will bring together paid and organic acquisition, app and web funnels, campaigns, CRM, lifecycle marketing, and partner activations to create an integrated growth model.
Your new job
You develop and own the B2C marketing and growth strategy, with a clear focus on new customer acquisition and subscriber growth
You manage paid and organic acquisition and develop new, scalable acquisition channels
You work closely with Product and Growth to optimize the funnel from reach and app installs/account creation through trials to subscriptions
You develop initiatives to improve trial rates, conversion, Pro/Pro+ subscriptions, and renewals
You systematically expand partnerships, events, SEO/ASO, owned channels, and other organic growth drivers
You develop CRM and lifecycle journeys for onboarding, engagement, retention, and win-back
You plan and manage integrated B2C campaigns across web, app, newsletters, CRM, social media, and partner channels
You develop compelling messaging and clear value propositions for Pro and Pro+, ensuring that customer benefits are communicated in a relevant and easy-to-understand way
You define relevant KPIs, forecasts, and budgets, using data-driven insights to continuously optimize performance
You lead and develop your team and collaborate closely with our international markets
How you can convince us of your qualities
Several years of experience in a senior B2C, consumer, or growth marketing role, ideally with previous leadership responsibility
Proven experience in new customer acquisition, conversion, CRM/lifecycle marketing, and retention
Experience with digital products, apps, subscription, membership, or e-commerce business models
Strong understanding of paid and organic growth, as well as relevant funnel and marketing KPIs
Experience in developing and scaling customer acquisition channels
Experience with integrated campaigns and cross-channel customer journeys
Experience in leading and developing teams, managing agencies, and coordinating cross-functional projects
Strong commercial mindset and data-driven approach to decision-making
Experience working in international organizations or markets is a plus
Ideally, you have a genuine interest in outdoor activities, travel, sports, or digital consumer products
Excellent German and English communication skills
What we offer you
Pro Plus Version of the Outdooractive App - Free for All Employees
Access the best outdoor content and exclusive maps for all sports to plan your tours optimally – ensuring maximum safety and preparation for your outdoor adventures.
First Aid Courses
Be well-prepared and safe for all your outdoor activities.
Flexible Working Hours
Work in a way that fits best with your life.
Company Pension Scheme
We secure your future – with an attractive company pension plan.
Support in Difficult Times
In challenging times, we stand by you with support and assistance.
Sustainability
We are certified by the Gemeinwohl-Ökonomie (GWÖ) and take responsibility for our planet – for example, through regional suppliers, reducing plastic usage, and an annual donation to 1% for the Planet.
Catering & Energy
Fresh fruit, drinks, healthy snacks, and regular Walk-and-Talks bring energy, movement, and fresh ideas to the workday.
Environmentally Friendly Mobility & Fitness
Whether road bike, mountain bike, gravel bike, or e-bike – with your company bike, you’re environmentally friendly and fit on your way to work and during your free time. Additionally, benefit from our corporate fitness offerings for your health.
Corporate Benefits & DRV Travel Industry Card
Enjoy attractive discounts on products and services, as well as travel benefits for extraordinary experiences and perfectly equipped outdoor adventures.
Team Events & Traditions
Experience memorable moments at our team events and celebrations – from the New Year’s reception to multi-day corporate events and the traditional Christmas tree decorating.
Gifts
We celebrate you and your successes – with special surprises and gifts.
Family, Values & Future
Become part of a family-run company that lives innovation, sustainability, and a clear vision for the future.
Access the best outdoor content and exclusive maps for all sports to plan your tours optimally – ensuring maximum safety and preparation for your outdoor adventures.
First Aid Courses
Be well-prepared and safe for all your outdoor activities.
Flexible Working Hours
Work in a way that fits best with your life.
Company Pension Scheme
We secure your future – with an attractive company pension plan.
Support in Difficult Times
In challenging times, we stand by you with support and assistance.
Sustainability
We are certified by the Gemeinwohl-Ökonomie (GWÖ) and take responsibility for our planet – for example, through regional suppliers, reducing plastic usage, and an annual donation to 1% for the Planet.
Catering & Energy
Fresh fruit, drinks, healthy snacks, and regular Walk-and-Talks bring energy, movement, and fresh ideas to the workday.
Environmentally Friendly Mobility & Fitness
Whether road bike, mountain bike, gravel bike, or e-bike – with your company bike, you’re environmentally friendly and fit on your way to work and during your free time. Additionally, benefit from our corporate fitness offerings for your health.
Corporate Benefits & DRV Travel Industry Card
Enjoy attractive discounts on products and services, as well as travel benefits for extraordinary experiences and perfectly equipped outdoor adventures.
Team Events & Traditions
Experience memorable moments at our team events and celebrations – from the New Year’s reception to multi-day corporate events and the traditional Christmas tree decorating.
Gifts
We celebrate you and your successes – with special surprises and gifts.
Family, Values & Future
Become part of a family-run company that lives innovation, sustainability, and a clear vision for the future.
About us
At Outdooractive, we combine technology, nature, and innovation – with the goal of developing the world’s largest digital travel guide.